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TD Canada Trust Marketing

TD Canada Trust decided to redesign its marketing processes to ensure a more rigorous and innovative approach.

Ideaction was selected to develop the new process, integrating rigorous marketing science and innovative thinking. Over a few years, we trained over 150 members of the TD Canada Trust Marketing Team as well as the 75 members of the TD Waterhouse Team in New York (USA). In each case we first trained the entire Executive Team followed by a rollout to all staff.

The result was a more systematically innovative approach to each project, better and more consistent quality marketing communication and, as an added bonus, a dramatic reduction in work that needed to be redone.