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Yves Rocher Cosmetics International

Yves Rocher was Ideaction’s first major client. We were chosen after a competition with the top innovation companies in Europe. The objective was to improve the innovative capacity of the marketing departments in all the countries where Yves Rocher operated. For 16 years, we trained all the marketing teams in France, Europe and North America.

In addition to the training, we also facilitated problem solving sessions in France and Germany. In 1996, we led a major initiative to change the culture of the Marketing departments in over 14 countries. The project was successfully completed leading to a return to profitability.

The Ideaction methodology is still used in all Yves Rocher’s offices and the continuous success of the company in Europe speaks for itself.