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Rob LaJoie

Rob LaJoie is the Managing Partner of the firm’s consulting and implementation practices. He is a practical innovator who applies innovation skills and knowledge through due process to solve real business problems. Before joining Ideaction, Rob was a Partner in a large international consulting firm, a senior executive at one of Canada’s major financial institutions and a long-time client of Ideaction.


Claude Legrand

Claude Legrand is Managing Partner of Ideaction, a company he created in 1985. In 2008 Claude designed and taught the Masters Certificate in Innovation Management at the Schulich School of Business. He also founded and was the first Chair of the Association of Innovation Professionals (AIP) in Canada. Claude is co-author of Innovative Intelligence – The art and practice of leading sustainable innovation in your organization (Wiley, 2011). He is a sought-after speaker and thought-leader on organizational innovation.